McLaren F1 team has unveiled a special livery for the Japanese Grand Prix, designed by Japanese artist MILTZ in collaboration with sponsor Vuse. The design draws inspiration from traditional Japanese calligraphy, Edomoji, blending it with modern art to celebrate the Driven by Change campaign. This initiative aims to highlight emerging creatives on the global motorsport stage.
Between the lines
- The MCL38 will sport a one-off livery at the Japanese GP, designed by MILTZ and inspired by Edomoji.
- McLaren’s Driven by Change campaign enters its fourth season, promoting innovative artwork in F1.
- MILTZ’s design process involved outlining and calligraphy, resulting in abstract patterns suggestive of dragons and clouds.
- The artist felt a connection between the symbolism of dragons and the competitive nature of F1 drivers.
Go deeper
On the eve of the Japanese Grand Prix, the McLaren team has revealed a striking new look for their cars, a canvas for artist MILTZ’s creativity. The livery is not just a visual treat but a narrative of traditional Japanese culture meeting the high-speed world of Formula 1. The artist’s initial overwhelm turned into a collaborative triumph, reflecting the team spirit and the inclusivity of the sport.
The Driven by Change campaign is more than a marketing move; it’s a statement of McLaren’s commitment to art and innovation. By providing a platform for artists like MILTZ, McLaren is driving forward a culture of creativity and diversity in a sport often dominated by technology and speed.
MILTZ’s artistic approach, which typically features strong lettering, was adapted to suit the sleek contours of the MCL38. The resulting design is a fusion of abstraction and cultural homage, with patterns that evoke the mythical power of dragons—a fitting metaphor for the fierce competition of F1.
When MILTZ first saw the completed livery, the reality of his contribution to the iconic sport of F1 began to resonate. This moment of reflection highlights the emotional journey and the significant impact of such collaborations.
The unique livery is not just a surface-level change; it represents the intersection of art, culture, and motorsport, showcasing the potential for F1 to be a platform for cross-disciplinary inspiration and global exposure for emerging talent. As the cars take to the Suzuka Circuit, they carry with them a piece of art, a story, and a fresh perspective on the role of creativity in the high-octane world of Formula 1 racing.
