Alpine Stars Team Up with Zidane

alpine f1 zidane partnership

Alpine F1 drivers Esteban Ocon and Pierre Gasly had a fun-filled encounter with football icon Zinedine Zidane in Madrid, showcasing the brand’s crossover appeal. The indoor karting event was less about competition and more about camaraderie, featuring lighthearted exchanges and a collective photo op with Alpine Academy racers.

Between the lines

  • Alpine’s collaboration with Zidane aims to boost brand visibility across different sports audiences.
  • Zidane, a football legend and Alpine brand ambassador, joined the F1 drivers for a karting event filled with friendly rivalry.
  • The event also highlighted Alpine’s commitment to promoting equal opportunities in motorsports.
  • Despite Zidane’s inspiring presence, his winning mentality is yet to translate into Alpine’s on-track F1 performance.
alpine f1 zidane
Renault Group’s Chief Executive Luca De Meo (R), CEO of Alpine F1, Laurent Rossi (2R), French drivers Pierre Gasly (2L) and Esteban Ocon (3L), British Technical Chief Pat Fry (L) and French football coach and former football player Zinedine Zidane (3R) pose during BWT Alpine F1’s 2023 season launch, in London on February 16, 2023. (Photo by Daniel LEAL / AFP)

Go deeper
In the heart of Madrid, a unique gathering took place that blurred the lines between the pitch and the track. Alpine F1 drivers Esteban Ocon and Pierre Gasly exchanged their racing gloves for karting ones as they met with Zinedine Zidane, not on a football field, but on a karting circuit. The event was a playful nod to the competitive spirit shared across sports, yet it was the laughter and friendly jabs that echoed loudest in the arena.

Zidane’s role as an Alpine ambassador isn’t just for show. His presence is part of a strategic move to intertwine the worlds of football and Formula 1, creating a new fanbase while promoting a message of inclusivity and equal opportunity. The event in Madrid served as a perfect example of this synergy, bringing together fans of both sports for an unforgettable experience.

As the engines quieted down and the helmets came off, the group gathered for a “family photo,” symbolizing the unity and collective ambition of the Alpine team. The inclusion of Alpine Academy drivers like Jack Doohan and Victor Martins underscored the brand’s investment in the future of motorsport, nurturing talent that may one day grace the F1 circuits.

While the karting escapade provided plenty of entertainment, it also served as a subtle reminder of the challenges Alpine faces in the competitive world of Formula 1. Zidane’s legendary status and his knack for leadership and success are qualities that Alpine hopes to emulate on the racetrack. However, the light-hearted event made it clear that success in sports is not always instantly transferable.

In conclusion, the karting adventure with Zidane was a clever marketing move by Alpine, one that brought together stars from different arenas for a moment of fun and unity. Yet, the true test for Alpine lies ahead, as they seek to channel Zidane’s winning essence into their F1 campaign. Fans will be watching closely to see if the magic of one sport’s icon can indeed spark a transformation in another.